reesa ryder
Reesa Ryder
Founder & Chief Executive Officer

Ms. Ryder oversees all key aspects of the Holiday Channel, from development through current production, and from operations to new media. She has contributed to the development of a slate of series and projects for the Holiday Channel. An entrepreneur with over 20 years of experience, Ms. Ryder’s expertise includes: social networking, talent acquisition and public relations/public affairs. She has worked with Fortune 500 companies, U.S. government officials, foreign diplomats, and the media. Ms. Ryder lived in Barcelona, Spain where she coordinated logistics for Coca-Cola España for the 1992 Summer Olympic Games. In 2009, Ms. Ryder completed and was selected for participation in the Producers Guild of America’s Diversity Workshop, a two-month program where she developed her original reality TV concept, Girls Night Out, under the expert guidance of seasoned, working producers and show runners like Marshall Herskovitz, Bruce Cohen, Damon Lindelof, and Mark Gordon. Ms. Ryder co-produced an international film festival in Ubud, BALI in April 2011. Her passion for travel has taken her to 28 countries on 5 continents and 33 of the 50 United States. Ms. Ryder holds an accreditation in Public Relations from the Public Relations Society of America and certification for CORO Foundation’s Public Affairs Leadership Program, a one-year program. She earned a Bachelor’s Degree from UCLA and is a graduate of Georgetown University’s International Business Executive Program.


mark goodrich
Mark Goodrich
Executive Vice President – Advertising Sales

Mark Goodrich oversees revenue generation for the Holiday Channel including advertising sales, sponsorships, promotional programs and product placement/integration. He has increased profit margins and brand awareness while leading high-performance sales and marketing teams for start-ups and established firms. With a 25-year career in the entertainment industry, Mark Goodrich’s successful advertising sales expertise spans across three mediums — radio, broadcast television, and digital online marketing. He builds relationships with top-level decision makers with Fortune 500 companies resulting in strategic partnerships and revenue with some of the most recognized brands in the world, including Anheuser Busch, Coors Brewing Co., Ford Motor Co., General Motors Corp., Toyota Motors, Oppenheimer Investments, Pizza Hut, KFC, Verizon Communications, and Harley Davison Motorcycles. During his 10-year tenure at Fox Sports Net Rocky Mountain, Mr. Goodrich served as General Sales Manager where he grew advertising revenues from $1 million to over $20 million. Subsequently, he served as the National Sales Manager for Entravision Communications Corporation, a $16 million Hispanic television media company representing Univision and Telefutura in Denver and Colorado Springs. Mr. Goodrich earned a Bachelor’s and Master’s Degree in Psychology.