We just did something really nifty gifty.
When it comes to gift giving, we like to think that Good Housekeeping is the MVP. Our editors and Good Housekeeping Institute product analysts spend thousands of hours each year hunting for the best gifts for every person on your list, from hard-to-shop-for teens to dads who claim they already have everything they need.
But we haven’t been able to deliver personalized recommendations to each and every one of our readers — until now, that is. Just in time for the holidays, we’ve built something that will (hopefully!) make tackling your shopping list easier than ever: the Gift Lab, our brand-new, one-of-a-kind gift-finding tool.
USE THE GIFT LAB TO FIND THE PERFECT GIFT NOW
Simply type in the details about the person or occasion you’re shopping for, and our AI-powered tool will sift through hundreds of our heavily vetted and researched gift recommendations to generate a tailored list of helpful suggestions, just for you.
You can start with something general (“office Secret Santa gift ideas”) or go more specific (“16-year-old niece who loves TikTok”). Then sort by price, explore the original article the gift was featured in for more info or just hit the buy button. The tool will even tell you if a product is on sale.
On your first try, the Gift Lab should be able deliver multiple gift ideas that fit the bill, but there maybe be times you’ll have to reword your search to find the right product — so we recommend trying a few variations. The good thing is, though, the more you use it, the smarter it becomes.
So go ahead: Bookmark the Gift Lab, and you’ll be all set the next time you need the perfect present.
You can help us make the Gift Lab even better: This tool is in beta, so if you see a glitch, let us know in the comments below!